West Side Story Box Office is not music to the ears of the film industry
âWest Side Storyâ managed to dominate the box office this weekend nationally, grossing $ 10.5 million. That’s the only good news, and frankly, it’s bad news overall, because it means it’s been another very quiet weekend for moviegoers. To illustrate how difficult it was for the musical, Disney’s “Encanto”, an animated musical not based on existing intellectual property, came in second with $ 9.4 million in its release. third weekend. And, to get the point across, “West Side Story” was shown in over 3,700 theaters, while “Encanto” was shown on about 2,500. Ouch.
To make matters worse, the international public is not coming to the rescue here. In 37 markets around the world outside of North America, the latest Spielberg brought in just $ 4.4 million. That puts his total just under $ 15 million in total. Already a bit temperate industry estimates proposed / hoped they would bring in around $ 30 million in this time frame. It’s hard to come up with a good twist on it, that’s for sure.
Tragically, if you’re not a Marvel movie or a sequel to an established franchise, you’re still struggling to find a box office audience right now. Even if you play as Spielberg in a classic tale like this, start out with rave reviews. At the very least, it illustrates that the pandemic is still a major factor here. It remains to be seen whether the habits of moviegoers are temporarily altered, or will be altered in such dark ways from now on. Hopefully this is the first as the cinema cannot survive solely on superhero movies and horror franchises.